Like most hot encounters, this one happened in the kitchen.
Julie (a.k.a. the Lust Queen), a spirited entrepreneur with a degree in journalism and a 20-year career as a Senior Executive for a local fashion house, came by her sexy new title almost by accident. A foodie who had been casually indulging friends and family with her infamous, mouth-watering granola for years, Julie was innocently chatting with girlfriends one evening when the idea sparked. A mutual friend who owned Montreal’s hottest juice bar was looking for a new granola supplier, and all eyes were on her!
From the kitchen that breathed life to the concept came pounds and pounds of the highly addictive, sinfully delicious Granolust! Within weeks of launching, Granolust was selling in a dozen retail stores in Montreal. Sexy branding, packaging and additional flavours soon followed. Before she could say “you had me at LUST”, Julie’s accidental business was exploding! Now, 4 years later, you can satisfy your cravings for LUST at over 250 of the country’s finest gourmet & health food stores, fitness clubs, restaurants, hotels (wink wink), juice bars, in monthly subscription boxes and gift baskets and many online sites, just to name a few!
Their savoury flavours are really game changers - think healthy salad and soup toppers, a great garnish for roasted veggies or avocado toast - they are truly revolutionizing the granola industry. And this is just the beginning… What started as a passion project has become a local household name.
Soon the world will be in on the hottest, most irresistible thing you can put in your mouth.